Role: Lead consultant.

A consulting engagement for a leading apparel retailer in China, to utilize big data to optimize the business end to end.

The work spanned consumer-facing optimization, market and consumer analysis, benchmarking, and business-model design.

Led the design team through consumer and employee research, with 35 interviews across 4 cities. Facilitated cross-functional design thinking workshops, structured requirements discovery and analysis, and produced business recommendations.