Role: Lead consultant.

An employee e-learning platform for a global athletic apparel brand.

Conducted field research with 50 participants, mapped 12 role-based user journeys, and identified strategic opportunities around access, personalization, and engagement.

Designed a role-personalized digital learning platform with 3 curriculum levels, 4 user roles, and a recognition-point and leaderboard system. Delivered the end-to-end product concept and experience design for mobile and web, turning user insight into a scalable platform blueprint.