Role: Lead consultant and design thinking expert.

The retail client faced data silos, inconsistent data quality, incomplete member insights, and limited campaign data for marketing operations.

Led requirement analysis and solution design through 12 interviews across 6 departments and 3 cross-team design thinking workshops. Defined the solution architecture, feature design, and implementation plan.

Designed and delivered a data management platform, member tag system, and marketing models. Precision marketing and member operations improved, contributing to a 25.2% increase in annual revenue — the highest in five years.